News ID: 57844
Published: 1041 GMT December 21, 2014

France launches campaign to regain culinary reputation

France launches campaign to regain culinary reputation

Top culinary destination France is launching a “gastrono-diplomacy” campaign against the UK to foil what it calls a British plot to “dethrone” it as the world’s food capital.


“There is on the part of the Anglo-Saxons an attempt to dethrone us, to say that France used to be good but that it's lost its edge,” said Philippe Faure, former French ambassador to Mexico, Morocco and Japan and an ex-chairman of the revered Gault & Millau food guide, Press TV reported.

Over fears that the French cuisine is losing its global glory, the Paris government is taking the issue into its hand itself to stop an “Anglo-Saxon” plot to reclaim its culinary crown.

Foreign Minister Laurent Fabius has ordered a “gastrono-diplomacy” drive, which includes “radically easing” immigration rules for cooks seeking to work with the finest French chefs. The project also includes promoting French cuisine in hundreds of embassies around the world.

He has also called on superchefs Alain Ducasse and Guy Savoy to draw up a plan to save France’s culinary reputation.

 “We must react … We must start by highlighting our strong points and teaching the French to love their local soil and their country anew,” a draft of the report by the two chefs said.

Only five French restaurants made it into the 2014 World’s 50 Best Restaurant Awards. Not a single one made it into the top ten of the award while restaurants from other countries, including the UK and the US, dominated the competition.


Resource: Press TV
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