Leader of the Islamic Revolution Ayatollah Seyyed Ali Khamenei described plans to develop cultural products based on new ideas and awareness of the socio-cultural requirements as an important duty of cultural organizations in Iran.
Ayatollah Khamenei made the remarks in a meeting with a number of the officials of the Islamic Development Organization in Tehran on Wednesday, Tasnim News Agency reported.
The Leader stated that the two important duties of the cultural and propagation organizations are the production and presentation of rich content based on new ideas and thoughts, as well as taking into account the social and cultural requirements of cultural activities while being God-wary at the same time.
Ayatollah Khamenei also praised the Islamic Development Organization for its endeavors.
Referring to verses from the Holy Qur’an, the Leader considered the fear of God in the meaning of “consideration, observance and mindfulness” as a necessary and permanent strategy for those active in the fields of culture and propagation.
“Cultural propagation organizations must make sure that the word and decree of God are not overlooked under any circumstances. One should not be afraid of controversies and accusations in this field,” he added.
Ayatollah Khamenei also described giving attention to the taste of the audience in cultural and propagation related activities as one of these requirements, adding, “The language you use to communicate with a young person is different from the language you use to talk to an ignorant, or antagonistic person. In the same way, the language of speaking and preaching in other countries should be different in nature to the kind of cultural propagation work that is being implemented inside the country.”
The Leader underlined that the market of new ideas and new products is thriving both inside and outside Iran.
In this regard, Ayatollah Khamenei stated, “Be active in this busy market by generating new ideas, processing them, and turning them into exquisite products.”