Iranian tourism specialists are present at Fitur 2023 exhibition in Madrid, Spain, from five provinces, according to Ali Asghar Shalbafian, deputy minister of tourism.
Speaking on the sidelines of setting up Iran’s pavilion in the 43rd Fitur International Tourism Exhibition, which began on January 18 and ended on January 22, 2023, in Spain, Shalbafian said that Iran’s pavilion in this international event received a special welcome from visitors and enthusiasts who came from across the tourism industry.
“The design of Iran’s pavilion was very unique in this exhibition,” the deputy minister said.
He added that in the design of Iran’s pavilion, cultural symbols and beautiful architecture elements from all over the country were used, which helped attract more people interested in the ancient and rich culture and civilization of Iran and to see the achievements of Iranian representatives in this exhibition.
Shalbafian later pointed to the presence of representatives of Iran’s tourism industry in this exhibition, noting, “Despite the unfavorable conditions and atmosphere against Iran, travel service offices from the provinces of Tehran, North Khorasan, Kurdestan, Fars and Isfahan were present at Iran’s pavilion and introduced the capacities and attractions of tourism, culture, history, and ecotourism of Iran.”
The deputy minister of tourism expressed hope that this exhibition will bring favorable economic benefits for travel service offices, which are the cultural ambassadors of Iran, and would lead to an increase in the number of tourists.
The Madrid fair is the global meeting place for industry professionals and the premier trade show for destination markets in Latin America. It is also the largest event in Spain related to the tourism industry, with tens of thousands of participants from all over the world, related to innovation and the promotion of new tourist segments, technological leadership in the management of tourism, and knowledge transfer tools.