News ID: 209986
Published: 0624 GMT February 14, 2018

Social media proves to boost employee engagement

Social media proves to boost employee engagement

There’s no doubt that social media has changed human behavior over the past decade. According to research, 81 percent of Americans have a social media profile, and two hours are spent on social media every day by the average person. While corporations aren’t using LinkedIn, Twitter, Instagram, Pinterest and the like to engage their employees, many are taking the features that make these social media companies so successful and adding them to their internal communications and learning platforms.

Internal communication and training professionals need to cultivate employee buy-in and engagement for each campaign or course they launch. After all, an inspired workforce often goes hand-in-hand with increased employee morale, productivity and improved customer satisfaction, driving better top- and bottom-line results, reported.

Over the past few years, tens of thousands of brands have adopted turnkey platforms to activate their employees. The following tools highlight how gamification, socialization and rewards platforms are currently being leveraged.

While, for most people, work isn’t all fun and games, many companies have turned to gamification tools to boost employee performance, motivation and engagement. The more often companies celebrate their employees, the more engaged they are on the job.

Novartis, one of the largest pharmaceutical companies in the world, uses gamification to educate employees on its product portfolio and to reinforce company values. From games and challenges to badges and leaderboards, the company has been using gamification for a few years. For three years straight, they have run a program focused on distance-learning for 600 employees around the world, focused on working together on real challenges. Novartis reports a 12 percent increase in employee satisfaction after the first year of implementation.

There are many products in the gamification space including Badgeville, Bunchball and GamEffective. However, Workplace Arcade is a fairly new company on the scene and is setting itself apart with its Slack-like communication tool that turns employee, department and companywide goals into contests, recognizing and rewarding accomplishments in real time. Companies can set up teams, define scoring metrics, launch challenges, publicize winners and award tangible prizes. 

According to Nielsen, 92 percent of people trust earned media, like recommendations from their peers, over all other forms of media. This is one of the reasons why Facebook is so successful. One year ago, Facebook launched Workplace to extend its success into the corporate world.

Workplace is a dedicated space for employees to connect, communicate and collaborate on work-related initiatives. Anyone familiar with Facebook features such as Messenger, livestreaming video and trending stories, can jump right in and engage in a similar fashion at the office. While there are other products in the marketplace like Slack, Yammer and G Suite, what makes Workplace so easy is that it has the same features and interface as Facebook, a platform used by over two billion people worldwide. The only difference between Facebook's consumer platform and the corporate platform is that an individual's accounts can't be mixed and that all content in Workplace is owned by the employer.

Peer recognition is a critical building block in any strong company culture. Because in most organizations, management oversees more employees and initiatives than they can effectively handle, recognition often gets overlooked. Recognition is easy to give and great to receive. The hardest part about giving recognition is remembering to do it in real time.

Selecting an employee engagement platform can be complicated. However, if you want to improve your employee’s communication, collaboration, incentives, rewards and plenty of user analytics, it's a worthy investment. Determining what product will best serve your company all comes down to identifying your long-term company goals. In the always-connected world we live in today, recognizing employees shouldn't be left to HR — it's crucial to your company's success.

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