1139 GMT July 04, 2022
Yellow stickers are a method of alerting shoppers to food which has been reduced in price because it is approaching its sell by date.
Claire Oliver, 37, refuses to pay anything more than £2 for meats when shopping, thesun.co.uk reported.
The bargain hunter from Flintshire, Wales, can always sniff out a good deal to ensure her meals cost no more than £1.
Claire, who is a senior service advisor, said: “Yellow sticker shopping is very addictive.
“I never pay more than £2 for meat. If there aren’t any deals on, I will just go to a different shop and look in the reduced section. I don't see the point in paying full price when I can it for much cheaper!”
"Prices are never the same but meals mostly work out to be less than a pound per head.
"I cook for myself, husband Phil Williams, 37, and our son Theodore, who is eight months old.It is best to food shop from 5 p.m. onwards.
“Morrisons has the best deals as they reduce their items by 90 per cent.
“I batch cook and freeze everything to ensure there is no wastage.
"Usually, the most expensive part of a dish is the meat so I am slashing the bill in half by getting reduced.
"Organic chicken can be anything from 70p to £1.50 and it's the same with beef and lamb too.
“I recently cooked a sweet chilli and ginger stir fry for three people which worked out at 70p per person.
“The stir fry vegetables 36p, noodles 45p, the chicken was 70p and I paid full price for the sauce which was 60p.
Vegetables and salad range from 10p to 50p.
The most expensive item on Claire’s shopping list is milk for eight-month-old Theodore. But she always keeps her eye open for him too.
She said: “I am always looking online for where has reduced items.
“I always stock up when baby brands have a sale on as they may be reduced as they only have one month left.
“I purchased 16 packets of Ella’s organic food pouches for 10p per pack.
“I’ve also managed to grab two tins of baby milk reduced from £13 to £4.50 from Boots too.”
Claire hasn’t worked since March 2020 due to furlough and maternity leave.
Yellow sticker shopping has allowed her to make some savings to go towards Theodore’s furniture and clothing.
However, Claire feels her money-savvy ways are stigmatized due to the fluorescent sticker.
She said: “Sometimes, I do feel like I am being judged when shopping.
“But there shouldn’t be anything embarrassing about it as it's great to save money and reduce waste.
“I’ve not worked for a while and I have to buy a lot for Theodore. It is good to make the savings where I can.
“A couple of years ago, Phil and I managed to save for a holiday through yellow sticker shopping.
"I think people associate the yellow stickers with being poor but it's not the case at all."