News ID: 324304
Published: 0237 GMT September 27, 2022

Iran to celebrate national tourism week

Iran to celebrate national tourism week

Int’l tourism back to 60% of pre-pandemic levels in January-July 2022

Iran has prepared various programs to commemorate national tourism week which started on September 27 (World Tourism Day) and will continue through October 3.

Every day of the tourism week is known by a name.

September 27 has been named as ‘Iran, cradle of Shia pilgrimage and religious civilization’.

‘Tourism in four climates of Iran’ is the name for September 28.

‘Tourism and connection of Iranian peoples’ and ‘Iran, house of thinkers and cultural and literary dignitaries’ are the designations for September 29 and 30.

October 1 and 2 are marked in Iranian calendar for ‘Accessible tourism for all tourists’ and ‘Tourism and Iranian food’.

October 3 is named as ‘Nature tourism and rural tourism’, hence programs such as a conference commemorating the tourism week and honoring the best tourism and travel headquarters will be held on this day.

According to Iran’s Tourism Ministry, five neighboring countries recorded the highest number of visitors to Iran from the beginning of Persian New Year on March 21 to July 22.

In the said period, almost one million tourists from Iraq, Turkey, Afghanistan, Azerbaijan and Pakistan arrived in the country, ISNA wrote.

However, from October 23, 2021 to July 22, a total of 2,950,000 foreign tourists came to visit Iran, based on Tourism Ministry’s statistics.

According to the latest UNWTO World Tourism Barometer, international tourist arrivals almost tripled in January to July 2022 (+172%) compared to the same period of 2021. This means the sector recovered almost 60% of pre-pandemic levels. The steady recovery reflects strong pent-up demand for international travel as well as the easing or lifting of travel restrictions to date (86 countries had no COVID-19 related restrictions as of September 19, 2022).

UNWTO Secretary-General Zurab Pololikashvili said: “Tourism continues to recover steadily, yet several challenges remain, from geopolitical to economic. The sector is bringing back hope and opportunity for people everywhere. Now is also the time to rethink tourism, where it is going and how it impacts people and planet.”

An estimated 474 million tourists travelled internationally over the period, compared to the 175 million in the same months of 2021. An estimated 207 million international arrivals were recorded in June and July 2022 combined, over twice the numbers seen in the same two months last year. These months represent 44% of the total arrivals recorded in the first seven months of 2022. Europe welcomed 309 million of these arrivals, accounting for 65% of the total, UNWTO reported.

Europe and the Middle East showed the fastest recovery in January-July 2022, with arrivals reaching 74% and 76% of 2019 levels respectively. Europe welcomed almost three times as many international arrivals as in the first seven months of 2021 (+190%), with results boosted by strong intra-regional demand and travel from the United States. The region saw particularly robust performance in June (-21% over 2019) and July (-16%), reflecting a busy summer period. Arrivals climbed to about 85% of 2019 levels in July. The lifting of travel restrictions in a large number of destinations also fuelled these results (44 countries in Europe had no COVID-19 related restrictions as of 19 September 2022).

The Middle East saw international arrivals grow almost four times year-on-year in January-July 2022 (+287%). Arrivals exceeded pre-pandemic levels in July (+3%), boosted by the extraordinary results posted by Saudi Arabia (+121%) following the Hajj pilgrimage.

The Americas (+103%) and Africa (+171%) also recorded strong growth in January-July 2022 compared to 2021, reaching 65% and 60% of 2019 levels respectively. Asia and the Pacific (+165%) saw arrivals more than double in the first seven months of 2022, though they remained 86% below 2019 levels, as some borders remained closed to non-essential travel.

On a scale of 0 to 200, the UNWTO Panel of Tourism Experts rated the period May-August 2022 with a score of 125, matching the bullish expectations expressed by the Panel in the May survey for the same four-month period (124).

Prospects for the remainder of the year are cautiously optimistic. Although above-average performance is expected, tourism experts rated the period September-December 2022 with a score of 111, below the 125 score of the previous four months, showing a downgrade in confidence levels. Almost half of experts (47%) see positive prospects for the period September-December 2022, while 24% expect no particular change and 28% consider it could be worse. Experts also seem confident about 2023, as 65% see better tourism performance than in 2022.

The uncertain economic environment seems to have nonetheless reversed prospects for a return to pre-pandemic levels in the near term. Some 61% of experts now see a potential return of international arrivals to 2019 levels in 2024 or later while those indicating a return to pre-pandemic levels in 2023 has diminished (27%) compared to the May survey (48%). According to experts, the economic environment continues to be the main factor weighing on the recovery of international tourism. Rising inflation and the spike in oil prices results in higher transport and accommodation costs, while putting consumer purchasing power and savings under pressure.


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